This blog post is a comment turned blog post from a discussion I participated at MBC.
This is my view on the subject.If it is wrong, you are welcome to point it out to me.
Topic i am covering here is ‘no follow code’ and its relevance and need due to new FTC reccomendations.
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google frowns upon follow links for reviews and giveaways and you can lose your page rank…
no follow code is like this…
Say i have a site to be reviewed….I give you free online access to the site.(which could cost you 50$ otherwise)
you go ahead..use the site…and review it…
BUT
Now your mentioning my site and link up to your site has costed me 50$…hence it is a paid link( even though no money has been exchanged…it was just a ‘no membership fee’ deal…but as per FTC…it will considered your earnings now)
Ok
So when you do the review…google bot does not want to follow this link…as it is a paid link….as you would not have linked it without that 50$ membership…
hence when you do link up my site
your html code will be
< a href=”http://www.theselfloveproject.com” rel=”nofollow“>The Self Love Project </a>
instead of usual
< a href=”http://www.theselfloveproject.com” >The Self Love Project </a>
This way google bot knows…ok…that link is not to be followed…
hence you have not linked up someone for money…and its all good!
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At this point there was some more confusion and questions asked.Here is my reply and further explanation…
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I just gave you a real life example..
this could be any review
it could be a toy review…..any freebie you are reviewing…
the freebie is not free any more…it is income…..
if you are reviewing out of goodness of your heart and you have returned the product…and have not benefitted with it in any way…just write a disclaimer at the end and give a follow link…no body would care..
but if you have ‘gained’ in any way…go ‘no follow’
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I hope this will be a beneficial info to many of my friends in blogoshere.
Also thanks to my friends who have joined my ‘google friend connect’.
To others, please do join.I always follow back (with in a week or so…i am kinda behind schedule).
Do check out my post on Google Chrome.Its informative!
Other informative posts are about Meta Tags.and Meta Tags for blogspot users.






Thanks for 411 it is soo confusing. I haven’t done any giveaways or reviews yet. So this is important.
Thanks again
Thanks for the code. I’ve heard a lot about it but I didn’t know how to put the no follow in there.
That is true. Only google bot can understand that ‘nofollow’ stuff. Other engines like yahoo/msn may not be following that. People usually tend to use this while designing the theme itself so that they expect the bot to index all the pages in their site instead of moving away from their site.
you are right Mohan!
Infact that evil ‘no follow ‘ plugin to be added onto the theme, only caused my entire site to be blocked earlier.
I am SO lazy to add plugins back now.
I need to do this coming week.
Thatz indeed gonna b useful! Thanks Shraddha
thanks !! love such useful posts
thanks for the heads up. hope all is well. have a great day.
One more question, how would you use both the no follow code and target=”_blank” code at the same time? Do you know what order they would go?? Thanks for the help.
it can either come just before ‘no follow tag’ or put the ‘no follow’ tag after < a rel
Thanks for sharing. I thought all we had to do was put the “disclosure” statement in with out contest.
Thanks for the info! I didn’t really no the difference between them.
Ok, now I am totally confused! What’s google bot? I’m a little lost. Maybe I’ll send you an email.
I have come back to reread this. I think I get it now. Thanks.
hugs
UM what? ok so if I post the no follow will the link still work and can you add how that would look (it to show like the pp said) if you can add it to open in a blank window so you don’t loose the reader.
Does the company know you put in a No follow?
i did not understand your question?i will email you ..
this is all very complex! had no idea…
Oh man I am going to have to figure this out! Grrr..